SEO Services
SaaS SEO
SEO for software companies, built around trials, demos and qualified pipeline rather than blog traffic that never converts.
- 2,500+ businesses served
- 60k+ reviews collected
- Reply within 1 working day
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What's included
What SaaS SEO covers
Problem led content
Pages that answer the problems your product solves, reaching buyers earlier in their research than product name searches ever can.
Comparison and alternative pages
Fair, useful comparisons against competitors and alternatives, which capture buyers who are actively evaluating options.
Feature and use case pages
A page for each feature and each use case, matched to the specific searches that indicate a buyer with that need.
Integration pages
Pages for each integration you support, which rank for high intent searches and are often overlooked.
Pipeline reporting
Organic performance measured on sign ups, demos and pipeline, connected to your CRM where possible.
How it runs
01
Audit
A review of your product pages, comparison and alternative pages, and the problem led searches your ideal customers make before they know your product exists.
02
Plan
A written plan setting out the order of work, what each stage costs and the numbers we will report against. You keep it whether or not you hire us.
03
Build
The foundations first: technical fixes, structured data, content and review collection, shipped in weekly increments rather than one large reveal.
04
Compound
Monthly reporting on rankings, AI citations, enquiries and revenue, with the plan adjusted each quarter against what is actually working.
Why GoReview
Why businesses choose us
We own the reputation layer
Our own review platform is used by more than 2,500 businesses and has collected over 60,000 reviews. Review signals feed rankings, AI citations and paid conversion, so we do not have to resell somebody else’s tool.
AI search and classic search together
We optimise for ChatGPT, Gemini, Perplexity and Google AI Overviews alongside traditional rankings, because buyers now move between all of them.
One team, UK hours
Search, content, social, paid and reputation sit with the same Manchester based team, so channels reinforce each other and you have a named contact who answers the phone.
Reporting on enquiries
We report on calls, forms and revenue, not just traffic. If a channel is not producing enquiries at a sensible cost, we say so and move the budget.
SaaS SEO FAQ
How long does SaaS SEO take to produce pipeline?
Content targeting evaluation stage searches can produce demos within a few months. Broader problem led content compounds over a longer period.
Do comparison pages work?
Very well when they are honest and genuinely useful. Buyers comparing tools are close to a decision.
Should we write for AI search?
Yes. Buyers increasingly ask assistants to recommend software. Being named there depends on clear, well structured product information and credible third party mentions.
Can you connect SEO to our CRM?
Where your stack allows, we attribute sign ups and pipeline to organic landing pages.
Pairs well with
Coverage
SaaS SEO across the UK
Based in Greater Manchester and working with businesses across the UK. Local work is priced per location, so the approach is the same wherever you trade.