Industries
SEO for Hotels and Accommodation
More direct bookings for hotels, B and Bs and holiday lets, so less of each stay goes to online travel agents in commission.
- 2,500+ businesses served
- 60k+ reviews collected
- Reply within 1 working day
Get your free Growth Plan
Five short steps. A strategist replies within one working day.
What's included
What the work involves
Direct booking pages
Room, location and offer pages that rank for searches your guests make, driving bookings through your own engine.
Google Hotels
Free booking links and your Business Profile configured so your own rate appears alongside the agencies.
Reviews across platforms
TripAdvisor, Booking.com and Google reviews all shape where you appear and whether guests book. Our platform collects them after checkout.
Local experience content
Guides to what is nearby, which rank for trip planning searches and bring guests in earlier.
Seasonal planning
Content and campaigns prepared ahead of your peak booking windows.
How it runs
01
Audit
A review of your direct booking visibility, your Google Hotels and Business Profile setup, and your reviews across TripAdvisor, Booking.com and Google.
02
Plan
A written plan setting out the order of work, what each stage costs and the numbers we will report against. You keep it whether or not you hire us.
03
Build
The foundations first: technical fixes, structured data, content and review collection, shipped in weekly increments rather than one large reveal.
04
Compound
Monthly reporting on rankings, AI citations, enquiries and revenue, with the plan adjusted each quarter against what is actually working.
Why GoReview
Why businesses choose us
We own the reputation layer
Our own review platform is used by more than 2,500 businesses and has collected over 60,000 reviews. Review signals feed rankings, AI citations and paid conversion, so we do not have to resell somebody else’s tool.
AI search and classic search together
We optimise for ChatGPT, Gemini, Perplexity and Google AI Overviews alongside traditional rankings, because buyers now move between all of them.
One team, UK hours
Search, content, social, paid and reputation sit with the same Manchester based team, so channels reinforce each other and you have a named contact who answers the phone.
Reporting on enquiries
We report on calls, forms and revenue, not just traffic. If a channel is not producing enquiries at a sensible cost, we say so and move the budget.
Hotels and Accommodation FAQ
Can SEO reduce OTA commission?
Yes, by shifting a share of bookings to your own site, which is usually where the margin is.
Which review platform matters most?
It depends on your guests, but Google, TripAdvisor and Booking.com all matter.
Do we need our own booking engine?
A direct booking engine makes direct bookings possible; SEO then brings people to it.
How far ahead should we plan?
Months ahead of peak season, since content takes time to rank.
Pairs well with
Coverage
Hotels and Accommodation across the UK
Based in Greater Manchester and working with businesses across the UK. Local work is priced per location, so the approach is the same wherever you trade.