SEO Services
eCommerce SEO
Category, product and feed optimisation for online retailers, built around revenue per landing page rather than traffic for its own sake.
- 2,500+ businesses served
- 60k+ reviews collected
- Reply within 1 working day
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What's included
What eCommerce SEO covers
Category page strategy
Category pages usually carry the highest commercial intent on a store. We map each one to a real search demand cluster and give it unique, useful copy rather than a line of boilerplate above the grid.
Product page optimisation
Titles, descriptions, specifications and review markup that match how buyers search for a specific product, including model numbers and comparison terms.
Faceted navigation control
Filters for size, colour and price can create millions of near duplicate URLs. We decide which combinations deserve indexing and block the rest, so crawl budget goes where it earns.
Product feed and Shopping
Clean product data feeds Google Shopping, free listings and AI shopping answers alike. We fix missing attributes, weak titles and disapproved items.
Reviews on product pages
Product reviews with valid markup lift click through and conversion. Our own review platform collects them after purchase automatically.
How it runs
01
Audit
A review of your category and product templates, faceted navigation, product feed and the competitors taking your highest value search terms.
02
Plan
A written plan setting out the order of work, what each stage costs and the numbers we will report against. You keep it whether or not you hire us.
03
Build
The foundations first: technical fixes, structured data, content and review collection, shipped in weekly increments rather than one large reveal.
04
Compound
Monthly reporting on rankings, AI citations, enquiries and revenue, with the plan adjusted each quarter against what is actually working.
Why GoReview
Why businesses choose us
We own the reputation layer
Our own review platform is used by more than 2,500 businesses and has collected over 60,000 reviews. Review signals feed rankings, AI citations and paid conversion, so we do not have to resell somebody else’s tool.
AI search and classic search together
We optimise for ChatGPT, Gemini, Perplexity and Google AI Overviews alongside traditional rankings, because buyers now move between all of them.
One team, UK hours
Search, content, social, paid and reputation sit with the same Manchester based team, so channels reinforce each other and you have a named contact who answers the phone.
Reporting on enquiries
We report on calls, forms and revenue, not just traffic. If a channel is not producing enquiries at a sensible cost, we say so and move the budget.
eCommerce SEO FAQ
Which platforms do you work with?
Shopify, WooCommerce, Magento, BigCommerce and headless builds. The principles are the same; the implementation differs, and we have platform specific pages covering each.
Should out of stock products stay indexed?
Usually yes if they are coming back, with clear stock messaging. Permanently discontinued products should redirect to the closest alternative so their authority is not lost.
How do you measure success?
Organic revenue and conversion rate by landing page, not just rankings. A category climbing to first place for a term nobody buys from is not a win.
Can SEO help with Google Shopping?
Yes. Free product listings and Shopping visibility both depend on feed quality, which is squarely SEO work.
Coverage
eCommerce SEO across the UK
Based in Greater Manchester and working with businesses across the UK. Local work is priced per location, so the approach is the same wherever you trade.