Content Marketing
eBook and Guide Writing
Long form guides and downloadable resources that build authority, earn links and capture qualified leads.
- 2,500+ businesses served
- 60k+ reviews collected
- Reply within 1 working day
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What's included
What the work involves
Topic selection
Subjects your buyers research seriously, where a thorough resource is genuinely useful.
Research and writing
Substantial, accurate guides written by people who know the subject.
Design and layout
A professionally laid out PDF or web guide that reflects your brand.
Lead capture
Landing pages and forms that exchange the guide for contact details, connected to your CRM.
Promotion
Outreach and digital PR to earn links and coverage for the resource.
How it runs
01
Audit
A review of the questions your buyers research in depth, and the gaps where a definitive guide would earn attention and links.
02
Plan
A written plan setting out the order of work, what each stage costs and the numbers we will report against. You keep it whether or not you hire us.
03
Build
The foundations first: technical fixes, structured data, content and review collection, shipped in weekly increments rather than one large reveal.
04
Compound
Monthly reporting on rankings, AI citations, enquiries and revenue, with the plan adjusted each quarter against what is actually working.
Why GoReview
Why businesses choose us
We own the reputation layer
Our own review platform is used by more than 2,500 businesses and has collected over 60,000 reviews. Review signals feed rankings, AI citations and paid conversion, so we do not have to resell somebody else’s tool.
AI search and classic search together
We optimise for ChatGPT, Gemini, Perplexity and Google AI Overviews alongside traditional rankings, because buyers now move between all of them.
One team, UK hours
Search, content, social, paid and reputation sit with the same Manchester based team, so channels reinforce each other and you have a named contact who answers the phone.
Reporting on enquiries
We report on calls, forms and revenue, not just traffic. If a channel is not producing enquiries at a sensible cost, we say so and move the budget.
eBook and Guide Writing FAQ
Should guides be gated?
It depends on the goal. Gated guides capture leads; ungated guides earn more links and search visibility. Many businesses do both.
How long is a typical guide?
Long enough to be genuinely useful, usually several thousand words.
Do you design them?
Yes, design and layout are included.
Can a guide rank in search?
An ungated web version can rank very well and is often cited by AI assistants.
Pairs well with
Coverage
eBook and Guide Writing across the UK
Based in Greater Manchester and working with businesses across the UK. Local work is priced per location, so the approach is the same wherever you trade.