LLM Optimisation (LLMO) Services UK

Four disciplines for the new search landscape

AI SEO

AI-powered SEO

SEO adapted for AI Overviews and AI-assisted search results.

GEO

Generative Engine Optimisation

Structuring your content so generative engines quote and cite it.

AEO

Answer Engine Optimisation

Winning featured snippets, voice answers and People Also Ask.

LLMO

Large Language Model Optimisation

Shaping how ChatGPT, Claude, Gemini and Perplexity describe your brand.

Overview

Making your site machine readable on purpose

LLM Optimisation is the least visible of our AI services and often the one that unblocks the rest. It is concerned with a narrow question: when a language model or its crawler reaches your site, does it come away with clean, unambiguous, attributable facts?

For most websites the answer is no. Key information sits inside images. Prices live in a widget loaded after the page renders. The same service is called three different things on three pages. There is no machine readable statement of who you are, where you operate or what you charge. The model does its best, gets it partly wrong, and either hedges or names someone clearer.

Crawlers you have probably never configured

GPTBot, ClaudeBot, PerplexityBot, Google Extended and others request your pages. Many sites block them by accident through an inherited robots file or a security plugin, then wonder why they never appear in assistant answers. Others allow everything without knowing what is being taken. Deciding that deliberately, per crawler, is part of this service.

At a glance

Best for

Sites that are invisible to assistants despite decent rankings

First results

Technical work completes in two to six weeks. Effects follow crawl cycles.

Pairs with

AI SEO, GEO, AEO

Deliverable

Crawler policy, llms.txt, markdown mirrors, schema graph, content clean up

What's included

What the work involves

Mostly plumbing, and it is the reason the rest of the AI work lands.

Crawler access policy

A deliberate decision on which AI crawlers may read your site, implemented correctly in robots directives and verified by log inspection rather than assumed. We also check nothing upstream, such as a firewall or CDN rule, is silently blocking them.

llms.txt and clean mirrors

A plain text index of your key pages and facts, plus markdown mirrors of important content stripped of navigation, pop ups and scripts. This gives a model a low noise version of your site to work from instead of parsing a page built for humans.

A connected schema graph

Not isolated snippets on individual pages but a linked graph: your organisation, its services, its location, its reviews and its articles, each referencing the others by identifier. Connected entities are far easier to reason about than loose fragments.

Text that exists as text

Prices, opening hours, service areas and qualifications moved out of images, sliders and scripts and into readable HTML. Terminology standardised so one service has one name across the whole site.

Attribution signals

Clear authorship, dates, and citable source pages, so when a model uses your content it has something to attribute. Unattributed content is used without benefit to you.

We verify, not assume

Every change is confirmed against server logs and live validators, because robots files frequently do not do what people think they do.

Nothing proprietary exposed

Client areas, pricing calculators and gated material stay closed. Only what you want quoted is made easy to quote.

How it runs

Audit

We start with a full review of where you stand today and what the businesses outranking you are doing differently.

Plan

A written plan setting out the order of work, what each stage costs and the numbers we will report against. You keep it whether or not you hire us.

Build

The foundations first: technical fixes, structured data, content and review collection, shipped in weekly increments rather than one large reveal.

Compound

Monthly reporting on rankings, AI citations, enquiries and revenue, with the plan adjusted each quarter against what is actually working.

Why GoReview

Why businesses choose us

We own the reputation layer

Our own review platform is used by more than 2,500 businesses and has collected over 60,000 reviews. Review signals feed rankings, AI citations and paid conversion, so we do not have to resell somebody else’s tool.

AI search and classic search together

We optimise for ChatGPT, Gemini, Perplexity and Google AI Overviews alongside traditional rankings, because buyers now move between all of them.

One team, UK hours

Search, content, social, paid and reputation sit with the same Manchester based team, so channels reinforce each other and you have a named contact who answers the phone.

Reporting on enquiries

We report on calls, forms and revenue, not just traffic. If a channel is not producing enquiries at a sensible cost, we say so and move the budget.

LLM Optimisation (LLMO) FAQ

Is llms.txt an actual standard?

It is a proposed convention, not a ratified standard, and support varies. It is cheap to implement and does no harm, so we ship it as part of the package while being clear that the schema graph and clean HTML do the heavier lifting.

Should I block AI crawlers to protect my content?

If your content is your product, quite possibly. If you are a local service business trying to be recommended, blocking them removes you from the answers your customers are reading. We will give you a recommendation and the reasoning, then implement whichever you choose.

Will this help my Google rankings too?

Usually yes, as a side effect. Clean markup, readable text and consistent terminology are good classic SEO. That is not the goal of this service, but it is a reliable by-product.

Pairs well with

Coverage

LLM Optimisation (LLMO) across the UK

Based in Greater Manchester and working with businesses across the UK. Local work is priced per location, so the approach is the same wherever you trade.