Answer Engine Optimisation (AEO) Manchester

Four disciplines for the new search landscape

AI SEO

AI-powered SEO

SEO adapted for AI Overviews and AI-assisted search results.

GEO

Generative Engine Optimisation

Structuring your content so generative engines quote and cite it.

AEO

Answer Engine Optimisation

Winning featured snippets, voice answers and People Also Ask.

LLMO

Large Language Model Optimisation

Shaping how ChatGPT, Claude, Gemini and Perplexity describe your brand.

Overview

The answer box is the new first position

Answer Engine Optimisation is the narrow, practical discipline of winning the direct response: the AI Overview, the featured snippet, the voice assistant reply, the panel that appears above everything else. It is not a rebrand of SEO. It targets a specific slot with its own rules.

Those rules are unusually mechanical. Answer engines prefer content that states a claim in one or two sentences, immediately after a heading that matches the question. They prefer defined lists and tables to prose. They prefer pages where the answer is not surrounded by sales copy. Most business websites are written the exact opposite way.

Where this works best

AEO pays off fastest on questions with a factual answer: what something costs, how long it takes, whether you cover a particular area, what the difference is between two options, whether a treatment hurts. If your customers ask those questions before they buy, and they almost certainly do, each one is a slot you can own.

It works less well on questions that are purely subjective or where the engine prefers a marketplace or directory. Part of the audit is telling you which of your questions are winnable and which are not worth the effort.

At a glance

Best for

Service businesses whose customers research before they call

First results

Snippet wins often appear within four to ten weeks

Pairs with

AI SEO, SEO, Local SEO

Deliverable

A question map, rewritten answer blocks, FAQ schema and position tracking

What's included

What the work involves

A question map first, then the rewriting, then the markup.

Build the question map

We pull the real questions from Google autocomplete, People Also Ask, your own site search, the questions your team answers on the phone, and the language in your reviews. Reviews are the most underused source here, because customers describe your service in the words other customers will search.

Rewrite for extraction

Each target question gets a heading that matches how it is asked, followed immediately by a forty to sixty word answer that makes sense with no surrounding context. Supporting detail goes below. This single change wins more snippets than anything else we do.

Structure the data

FAQ, HowTo, Product and Service schema where it genuinely applies, validated and kept in sync with the visible content. Markup that disagrees with the page does more harm than no markup at all.

Formatting for the slot

Comparison tables, definition lists and numbered steps where the question calls for them. Answer engines lift these almost verbatim, which makes format a ranking decision rather than a design preference.

Track and defend

Snippets are lost as easily as they are won. We monitor each target question monthly and rework the answer when a competitor takes the slot.

How it runs

Audit

We start with a full review of where you stand today and what the businesses outranking you are doing differently.

Plan

A written plan setting out the order of work, what each stage costs and the numbers we will report against. You keep it whether or not you hire us.

Build

The foundations first: technical fixes, structured data, content and review collection, shipped in weekly increments rather than one large reveal.

Compound

Monthly reporting on rankings, AI citations, enquiries and revenue, with the plan adjusted each quarter against what is actually working.

Why GoReview

Why businesses choose us

We own the reputation layer

Our own review platform is used by more than 2,500 businesses and has collected over 60,000 reviews. Review signals feed rankings, AI citations and paid conversion, so we do not have to resell somebody else’s tool.

AI search and classic search together

We optimise for ChatGPT, Gemini, Perplexity and Google AI Overviews alongside traditional rankings, because buyers now move between all of them.

One team, UK hours

Search, content, social, paid and reputation sit with the same Manchester based team, so channels reinforce each other and you have a named contact who answers the phone.

Reporting on enquiries

We report on calls, forms and revenue, not just traffic. If a channel is not producing enquiries at a sensible cost, we say so and move the budget.

Answer Engine Optimisation (AEO) FAQ

How is this different from your AI SEO service?

AI SEO is the broad programme covering technical health, entity consistency and citation across assistants. AEO is one focused part of it aimed at the answer slot. If you only have budget for one, and your customers ask factual questions before buying, AEO usually pays back sooner.

Will winning a snippet cost me clicks?

Sometimes, yes. If the whole answer is shown, some people will not click. For local services this is usually still worth it, because being the named source drives the call even when the visit never happens. We track calls and enquiries, not just sessions, for that reason.

Do I need new pages?

Usually not many. Most of the work is restructuring pages you already have. New pages come later, and only where a real question has no home on your site.

Pairs well with

Coverage

Answer Engine Optimisation (AEO) across the UK

Based in Greater Manchester and working with businesses across the UK. Local work is priced per location, so the approach is the same wherever you trade.