Generative Engine Optimisation (GEO) Agency UK

Four disciplines for the new search landscape

AI SEO

AI-powered SEO

SEO adapted for AI Overviews and AI-assisted search results.

GEO

Generative Engine Optimisation

Structuring your content so generative engines quote and cite it.

AEO

Answer Engine Optimisation

Winning featured snippets, voice answers and People Also Ask.

LLMO

Large Language Model Optimisation

Shaping how ChatGPT, Claude, Gemini and Perplexity describe your brand.

Overview

You cannot edit the answer, but you can change its inputs

When someone asks an assistant to recommend a business like yours, the reply is assembled from sources the model retrieves and trusts at that moment. You have no direct control over the output. You have a great deal of control over the inputs.

Generative Engine Optimisation is the work of shaping those inputs. It means being present, consistent and well reviewed on the third party sources these engines lean on, and making your own site the clearest available statement of the facts. Where AEO targets a specific answer slot, GEO targets the recommendation itself.

Why third party sources dominate

Generative engines are cautious about taking a business at its own word. A claim on your homepage that you are the best rated plumber in Leeds carries almost no weight. The same claim implied by a hundred recent reviews across Google and Checkatrade, a consistent listing in the directories that cover your trade, and a mention in a local publication carries a great deal.

This is the single biggest difference between GEO and traditional SEO, and the reason our reputation platform is part of the service rather than an upsell beside it.

Reviews collected by GoReview, the corroboration layer this service depends on

At a glance

Best for

Businesses competing on recommendation rather than price

First results

Three to six months. Source building is slow and compounding.

Pairs with

Reputation Management, AI SEO, LLMO

Deliverable

Source audit, citation building, sentiment tracking and prompt reporting

What's included

What the work involves

Find the sources, fix what they say, then measure the answer.

Source audit

We run your buying prompts through the major assistants and record which sources they cite. The answer is rarely what businesses expect. It is usually a mix of directories, review platforms, local press and a competitor comparison page, and almost never the business website alone.

Fix the record

Name, address, phone, hours, services and pricing corrected everywhere they appear. Contradictions between sources are the fastest way to be dropped from a recommendation, because the model has no way to decide which version is true.

Build corroboration

Review volume and recency on the platforms that feed your sector, listings on the directories the engines actually cite, and earned mentions where they are realistically achievable for a local business.

Sentiment, not just presence

Being named is not enough if the summary that follows mentions slow response times. We track the adjectives that appear alongside your business and work the underlying cause, which is usually a pattern sitting in your reviews.

Competitive framing

Where comparison content decides the recommendation, we make sure an accurate, current description of your offer exists in the places those comparisons are drawn from.

How it runs

Audit

We start with a full review of where you stand today and what the businesses outranking you are doing differently.

Plan

A written plan setting out the order of work, what each stage costs and the numbers we will report against. You keep it whether or not you hire us.

Build

The foundations first: technical fixes, structured data, content and review collection, shipped in weekly increments rather than one large reveal.

Compound

Monthly reporting on rankings, AI citations, enquiries and revenue, with the plan adjusted each quarter against what is actually working.

Why GoReview

Why businesses choose us

We own the reputation layer

Our own review platform is used by more than 2,500 businesses and has collected over 60,000 reviews. Review signals feed rankings, AI citations and paid conversion, so we do not have to resell somebody else’s tool.

AI search and classic search together

We optimise for ChatGPT, Gemini, Perplexity and Google AI Overviews alongside traditional rankings, because buyers now move between all of them.

One team, UK hours

Search, content, social, paid and reputation sit with the same Manchester based team, so channels reinforce each other and you have a named contact who answers the phone.

Reporting on enquiries

We report on calls, forms and revenue, not just traffic. If a channel is not producing enquiries at a sensible cost, we say so and move the budget.

Generative Engine Optimisation (GEO) FAQ

GEO, AEO, LLMO. Are these not the same thing?

They overlap and the industry uses them loosely. We separate them by target. AEO goes after the answer slot on a search result. GEO goes after the recommendation a generative engine produces and the sources behind it. LLMO is the technical work of making your own content ingestible by language models. Most clients buy a plan that draws on all three rather than one in isolation.

Can competitors game this against me?

Fabricated reviews and fake listings do happen. They are also increasingly detected and penalised. Our answer is defensive: a high volume of genuine recent reviews and consistent verified listings makes an outlier attack statistically obvious rather than damaging.

How do I know it is working?

The prompt panel. If you are named in two of ten buying prompts in month one and seven of ten in month six, that is the result. We show the raw responses, not just a score.

Pairs well with

Coverage

Generative Engine Optimisation (GEO) across the UK

Based in Greater Manchester and working with businesses across the UK. Local work is priced per location, so the approach is the same wherever you trade.