Industries
SEO for Insurance Brokers and Providers
SEO for insurance brokers and providers competing against comparison sites, within the rules on financial promotions.
- 2,500+ businesses served
- 60k+ reviews collected
- Reply within 1 working day
Get your free Growth Plan
Five short steps. A strategist replies within one working day.
What's included
What the work involves
Winnable niches
Comparison sites dominate broad terms like car insurance. Specialist and commercial lines are usually more winnable and more profitable.
Compliant content
Content written with the FCA’s rules on fair, clear and not misleading communication in mind, and reviewed by your compliance team before it goes live.
Expertise and authorship
Named, qualified authors and clear explanations of cover build the trust that financial content needs to rank.
Local broker visibility
For brokers with offices, local SEO and reviews bring in commercial clients searching nearby.
Quote journey
Landing pages and forms that make it easy to request a quote without asking for more than is needed up front.
How it runs
01
Audit
A review of the product terms you can realistically win against comparison sites, your content’s compliance position and your trust signals.
02
Plan
A written plan setting out the order of work, what each stage costs and the numbers we will report against. You keep it whether or not you hire us.
03
Build
The foundations first: technical fixes, structured data, content and review collection, shipped in weekly increments rather than one large reveal.
04
Compound
Monthly reporting on rankings, AI citations, enquiries and revenue, with the plan adjusted each quarter against what is actually working.
Why GoReview
Why businesses choose us
We own the reputation layer
Our own review platform is used by more than 2,500 businesses and has collected over 60,000 reviews. Review signals feed rankings, AI citations and paid conversion, so we do not have to resell somebody else’s tool.
AI search and classic search together
We optimise for ChatGPT, Gemini, Perplexity and Google AI Overviews alongside traditional rankings, because buyers now move between all of them.
One team, UK hours
Search, content, social, paid and reputation sit with the same Manchester based team, so channels reinforce each other and you have a named contact who answers the phone.
Reporting on enquiries
We report on calls, forms and revenue, not just traffic. If a channel is not producing enquiries at a sensible cost, we say so and move the budget.
Insurance FAQ
Can we compete with comparison sites?
On broad personal lines, rarely. On specialist, commercial and niche cover, often very effectively.
Do you understand financial promotion rules?
We write with them in mind and expect your compliance team to approve content before publication.
Does authorship matter?
Yes. For financial topics, clear, qualified authorship is an important trust signal.
Can SEO help with commercial insurance?
Yes. Commercial buyers research carefully and value specialist expertise.
Pairs well with
Coverage
Insurance across the UK
Based in Greater Manchester and working with businesses across the UK. Local work is priced per location, so the approach is the same wherever you trade.