AI Search
AI SEO
Search engines answer questions now instead of listing links. AI SEO makes your business the source those answers are built from, without giving up the rankings you already hold.
- 2,500+ businesses served
- 60k+ reviews collected
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Four disciplines for the new search landscape
AI SEO
AI-powered SEO
SEO adapted for AI Overviews and AI-assisted search results.
- Entity and schema optimisation
- Topical authority mapping
- AI Overview tracking
GEO
Generative Engine Optimisation
Structuring your content so generative engines quote and cite it.
- Citation-ready content
- Source authority building
- Brand mention monitoring
AEO
Answer Engine Optimisation
Winning featured snippets, voice answers and People Also Ask.
- Question-led content
- FAQ and HowTo schema
- Voice search formatting
LLMO
Large Language Model Optimisation
Shaping how ChatGPT, Claude, Gemini and Perplexity describe your brand.
- LLM prompt audits
- Consistent brand facts across the web
- llms.txt and crawler access
Overview
The result page stopped being a list of links
A customer searching for what you sell is increasingly shown an answer rather than ten blue links. Google writes an AI Overview. ChatGPT and Perplexity summarise a recommendation. The click that used to come to your site now often never happens, because the answer already satisfied the question.
That is not a reason to abandon search. It is a reason to change what you optimise for. The businesses named inside those answers get the enquiry. The ones that are merely rankable get skipped.
AI SEO is our umbrella service for that shift. It covers the classic technical and content work that still decides rankings, plus the structured data, entity clarity and citation building that decide whether a machine is confident enough to name you.
What actually makes a business quotable
Language models cite sources they can parse, verify and trust. In practice that means three things. Your facts have to be stated plainly in text a crawler can read rather than buried in an image or a script. Those facts have to agree with each other everywhere they appear, from your site to your Google Business Profile to the directories that list you. And independent sources, reviews included, have to corroborate them.
Most local business websites fail on at least two of those. Fixing them is unglamorous and it is where the majority of the gain sits.
At a glance
Best for
Businesses whose traffic has fallen while rankings stayed flat
First results
Technical and schema fixes land in weeks. Citation in AI answers typically takes three to six months.
Pairs with
Local SEO, Reputation Management, AEO
Reporting
Monthly, including tracked prompts across ChatGPT, Gemini, Perplexity and AI Overviews
Included
Technical fixes, schema, content restructuring, citation cleanup, prompt tracking and monthly reporting.
Not included
Paid media, which is quoted separately, and website rebuilds beyond the pages in scope.
What's included
What the work involves
Sequenced so the foundations are right before we chase visibility.
Crawlability and rendering
We check what a crawler actually receives, not what a browser shows. Content locked behind JavaScript, lazy loaded text, blocked resources and slow server responses all reduce the chance your page is read at all. This is the least interesting part of the job and the most common cause of failure.
Entity and structured data
Your business becomes a clearly defined entity: a consistent name, address, phone number, service list, opening hours and pricing, expressed in schema.org markup that machines read directly. Organisation, LocalBusiness, Service, FAQ and Breadcrumb markup, validated rather than assumed.
Content rebuilt around questions
We map the questions your buyers actually ask, then restructure pages so each question has a direct, extractable answer near the top rather than three paragraphs of preamble. Answers are written to stand alone, because that is how they get quoted.
Corroboration and citations
Consistent listings across the directories that matter in your sector, plus the review volume and recency that give an assistant reason to treat your claims as verified. This is where our reputation platform does most of the work.
Measurement against prompts
We track a fixed set of buying prompts for your business every month and record whether you are named, which competitors are named instead, and what source the assistant cited. Without that you are guessing.
How it runs
01
Audit
We start with a full review of where you stand today and what the businesses outranking you are doing differently.
02
Plan
A written plan setting out the order of work, what each stage costs and the numbers we will report against. You keep it whether or not you hire us.
03
Build
The foundations first: technical fixes, structured data, content and review collection, shipped in weekly increments rather than one large reveal.
04
Compound
Monthly reporting on rankings, AI citations, enquiries and revenue, with the plan adjusted each quarter against what is actually working.
Why GoReview
Why businesses choose us
We own the reputation layer
Our own review platform is used by more than 2,500 businesses and has collected over 60,000 reviews. Review signals feed rankings, AI citations and paid conversion, so we do not have to resell somebody else’s tool.
AI search and classic search together
We optimise for ChatGPT, Gemini, Perplexity and Google AI Overviews alongside traditional rankings, because buyers now move between all of them.
One team, UK hours
Search, content, social, paid and reputation sit with the same Manchester based team, so channels reinforce each other and you have a named contact who answers the phone.
Reporting on enquiries
We report on calls, forms and revenue, not just traffic. If a channel is not producing enquiries at a sensible cost, we say so and move the budget.
AI SEO FAQ
Is AI SEO different from normal SEO?
It overlaps heavily. The technical foundations and content quality are the same work. What differs is the emphasis on structured, extractable facts, on entity consistency across the web, and on measuring citation in assistant answers rather than only position in a result list. We do not treat it as a separate product you buy on top.
Can you guarantee ChatGPT will recommend my business?
No, and anyone who guarantees that is selling you something. Assistants change models and sources without notice. What we can do is make you the most verifiable and best corroborated option in your area, then measure honestly whether it is working and adjust.
My traffic dropped but my rankings did not. Is this why?
Very possibly. When an AI Overview answers the query, position three still exists but gets far fewer clicks. The first thing we do in the audit is separate that effect from an actual ranking loss, because the fixes are different.
Do I need this if I only serve one town?
Yes, arguably more. Assistants are heavily used for local recommendations, and in a small market the difference between being named and not being named is most of the available demand.
Coverage
AI SEO across the UK
Based in Greater Manchester and working with businesses across the UK. Local work is priced per location, so the approach is the same wherever you trade.