SEO Services
Digital PR
Earned coverage in UK national, regional and trade media that builds authority for search and gives AI assistants credible sources to cite.
- 2,500+ businesses served
- 60k+ reviews collected
- Reply within 1 working day
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What's included
What digital PR covers
Story and data campaigns
Original surveys, data analysis and expert commentary designed around what journalists in your sector actually cover, rather than press releases nobody opens.
Reactive commentary
Fast expert comment on breaking news in your field, which is often the most efficient way to earn links from high authority UK outlets.
Regional and trade press
Coverage in local papers and trade titles that matters for local SEO and for the specialist sources AI assistants trust.
Link reclamation
Finding existing mentions of your brand that do not link to you, and turning them into links.
Reporting on authority
Links, referring domains and mentions tracked against the pages they are meant to support, not just a count of coverage.
How it runs
01
Audit
A review of your current backlink profile and press coverage, the publications your competitors appear in, and the stories your business can credibly tell.
02
Plan
A written plan setting out the order of work, what each stage costs and the numbers we will report against. You keep it whether or not you hire us.
03
Build
The foundations first: technical fixes, structured data, content and review collection, shipped in weekly increments rather than one large reveal.
04
Compound
Monthly reporting on rankings, AI citations, enquiries and revenue, with the plan adjusted each quarter against what is actually working.
Why GoReview
Why businesses choose us
We own the reputation layer
Our own review platform is used by more than 2,500 businesses and has collected over 60,000 reviews. Review signals feed rankings, AI citations and paid conversion, so we do not have to resell somebody else’s tool.
AI search and classic search together
We optimise for ChatGPT, Gemini, Perplexity and Google AI Overviews alongside traditional rankings, because buyers now move between all of them.
One team, UK hours
Search, content, social, paid and reputation sit with the same Manchester based team, so channels reinforce each other and you have a named contact who answers the phone.
Reporting on enquiries
We report on calls, forms and revenue, not just traffic. If a channel is not producing enquiries at a sensible cost, we say so and move the budget.
Digital PR FAQ
How is digital PR different from traditional PR?
Traditional PR aims for awareness. Digital PR aims for coverage that also links back, which builds search authority and gives AI systems credible sources that mention you.
Can you guarantee coverage?
No honest agency can. We can show the kind of coverage campaigns in your sector typically earn, and we report transparently on what each campaign achieved.
Does digital PR help with AI search?
Yes. Assistants lean heavily on reputable third party sources. Being quoted in trusted publications is one of the strongest ways to be named in their answers.
How long do campaigns take?
A data campaign usually takes four to eight weeks from idea to coverage. Reactive commentary can land within days.
Pairs well with
Coverage
Digital PR across the UK
Based in Greater Manchester and working with businesses across the UK. Local work is priced per location, so the approach is the same wherever you trade.