Content Marketing
Blog Writing and Strategy
A blog plan built from real search demand and articles that answer the questions buyers ask before they are ready to buy.
- 2,500+ businesses served
- 60k+ reviews collected
- Reply within 1 working day
Get your free Growth Plan
Five short steps. A strategist replies within one working day.
What's included
What the work involves
Topic research
Topics chosen from search data, customer questions and your reviews, prioritised by commercial relevance.
Content calendar
A realistic publishing schedule with each article mapped to a service it supports.
Researched articles
Articles written by people who understand your sector, with direct answers, clear structure and internal links to your service pages.
Refreshing old posts
Updating dated articles, which often recovers traffic faster than publishing new ones.
Pruning
Removing or merging thin posts that dilute the quality of the site overall.
How it runs
01
Audit
A review of your existing blog, identifying posts to keep, improve, merge or remove, and the topics with demand that you have not covered.
02
Plan
A written plan setting out the order of work, what each stage costs and the numbers we will report against. You keep it whether or not you hire us.
03
Build
The foundations first: technical fixes, structured data, content and review collection, shipped in weekly increments rather than one large reveal.
04
Compound
Monthly reporting on rankings, AI citations, enquiries and revenue, with the plan adjusted each quarter against what is actually working.
Why GoReview
Why businesses choose us
We own the reputation layer
Our own review platform is used by more than 2,500 businesses and has collected over 60,000 reviews. Review signals feed rankings, AI citations and paid conversion, so we do not have to resell somebody else’s tool.
AI search and classic search together
We optimise for ChatGPT, Gemini, Perplexity and Google AI Overviews alongside traditional rankings, because buyers now move between all of them.
One team, UK hours
Search, content, social, paid and reputation sit with the same Manchester based team, so channels reinforce each other and you have a named contact who answers the phone.
Reporting on enquiries
We report on calls, forms and revenue, not just traffic. If a channel is not producing enquiries at a sensible cost, we say so and move the budget.
Blog Writing and Strategy FAQ
How often should we publish?
Consistency matters more than frequency. Two strong articles a month beat eight weak ones.
Do blogs still work with AI search?
Well structured articles are a frequent source for AI answers, especially when they answer questions directly and are clearly authored.
Should we delete old posts?
Sometimes. Thin, outdated posts with no traffic or links can be merged or removed to strengthen the site.
Who writes the articles?
Writers with experience in your sector, edited by our team.
Coverage
Blog Writing and Strategy across the UK
Based in Greater Manchester and working with businesses across the UK. Local work is priced per location, so the approach is the same wherever you trade.