Industries
SEO for Law Firms and Solicitors
SEO for solicitors and law firms, built around practice areas, local clients and the trust that legal buyers look for.
- 2,500+ businesses served
- 60k+ reviews collected
- Reply within 1 working day
Get your free Growth Plan
Five short steps. A strategist replies within one working day.
What's included
What the work involves
Practice area pages
A clear, authoritative page for each area of law you practise, answering what clients ask before they call.
Local office visibility
Business Profiles and location pages for each office, since most legal searches are local.
Authorship and credentials
Content attributed to named solicitors with their credentials, an important trust signal for legal topics.
Reviews
Reviews on Google and Review Solicitors, collected with care for client confidentiality.
Compliant marketing
Content written with the SRA’s standards and the advertising rules in mind.
How it runs
01
Audit
A review of your practice area pages, local visibility for each office, and your reviews on Google and Review Solicitors.
02
Plan
A written plan setting out the order of work, what each stage costs and the numbers we will report against. You keep it whether or not you hire us.
03
Build
The foundations first: technical fixes, structured data, content and review collection, shipped in weekly increments rather than one large reveal.
04
Compound
Monthly reporting on rankings, AI citations, enquiries and revenue, with the plan adjusted each quarter against what is actually working.
Why GoReview
Why businesses choose us
We own the reputation layer
Our own review platform is used by more than 2,500 businesses and has collected over 60,000 reviews. Review signals feed rankings, AI citations and paid conversion, so we do not have to resell somebody else’s tool.
AI search and classic search together
We optimise for ChatGPT, Gemini, Perplexity and Google AI Overviews alongside traditional rankings, because buyers now move between all of them.
One team, UK hours
Search, content, social, paid and reputation sit with the same Manchester based team, so channels reinforce each other and you have a named contact who answers the phone.
Reporting on enquiries
We report on calls, forms and revenue, not just traffic. If a channel is not producing enquiries at a sensible cost, we say so and move the budget.
Law Firms FAQ
Is SEO appropriate for law firms?
Yes. Most people now search online before choosing a solicitor.
Can clients leave reviews confidentially?
Clients choose what to say. We advise on asking in a way that respects confidentiality.
Which practice areas should we focus on?
Those with good margins and realistic competition in your area. The audit identifies them.
Do you understand SRA requirements?
We write with them in mind, and your firm remains responsible for approving content.
Pairs well with
Coverage
Law Firms across the UK
Based in Greater Manchester and working with businesses across the UK. Local work is priced per location, so the approach is the same wherever you trade.