Platforms
Shopify SEO
SEO for Shopify stores, working around fixed URL structures, duplicate collection paths and app bloat.
- 2,500+ businesses served
- 60k+ reviews collected
- Reply within 1 working day
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Five short steps. A strategist replies within one working day.
What's included
What the work involves
Collection strategy
Collections mapped to real search demand, with unique copy that goes beyond a single line.
Duplicate paths
Shopify can serve products under several URLs. We make sure canonical tags and internal links point to one version.
App audit
Many apps inject scripts that slow the store. We identify which are worth keeping.
Theme speed
Theme optimisation for Core Web Vitals on mobile.
Product schema and reviews
Accurate product markup and review collection that earns rich results.
How it runs
01
Audit
A review of your collections, product URLs, apps, theme speed and structured data.
02
Plan
A written plan setting out the order of work, what each stage costs and the numbers we will report against. You keep it whether or not you hire us.
03
Build
The foundations first: technical fixes, structured data, content and review collection, shipped in weekly increments rather than one large reveal.
04
Compound
Monthly reporting on rankings, AI citations, enquiries and revenue, with the plan adjusted each quarter against what is actually working.
Why GoReview
Why businesses choose us
We own the reputation layer
Our own review platform is used by more than 2,500 businesses and has collected over 60,000 reviews. Review signals feed rankings, AI citations and paid conversion, so we do not have to resell somebody else’s tool.
AI search and classic search together
We optimise for ChatGPT, Gemini, Perplexity and Google AI Overviews alongside traditional rankings, because buyers now move between all of them.
One team, UK hours
Search, content, social, paid and reputation sit with the same Manchester based team, so channels reinforce each other and you have a named contact who answers the phone.
Reporting on enquiries
We report on calls, forms and revenue, not just traffic. If a channel is not producing enquiries at a sensible cost, we say so and move the budget.
Shopify SEO FAQ
Can Shopify rank well?
Yes. Its constraints are manageable once understood.
Can we change Shopify URL structures?
Only partly. Some path prefixes are fixed, so we work within them.
Do apps hurt SEO?
Some do, mainly through speed. Removing unused apps is often an easy win.
Can you help with Shopify Plus?
Yes, including multi store and international setups.
Pairs well with
Coverage
Shopify SEO across the UK
Based in Greater Manchester and working with businesses across the UK. Local work is priced per location, so the approach is the same wherever you trade.